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Minute Maid To Fortify Juices

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By: Sean Moloughney

Editor, Nutraceuticals World

Minute Maid To Fortify Juices
With Vitamin D
The Minute Maid Company, Houston, TX, will introduce the first national brand of vitamin D fortified juice. Beginning this month vitamin D will be added to calcium fortified Minute Maid Premium Home-Squeezed Style orange juice and calcium fortified Minute Maid Premium Blends™, Orange Tangerine, Orange Passion, Orange Strawberry Banana and Orange Cranberry. The taste and the appearance of the juices will remain the same, with an 8 ounce serving providing 25% of the recommended daily amount of vitamin D and 35% of the recommended daily amount of calcium, the same amount of both nutrients as in a serving of vitamin D fortified milk. In mid-June, the company will expand vitamin D fortification to all multi-serve Minute Maid Premium Original calcium fortified orange juice products.

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